This 30' by 70' billboard was displayed in Times Square between 44th and 45th Streets for the year of 1998
featuring Broadway performers and their respective Broadway shows (from left to right);

Raymond King from "Bring In 'Da Noise, Bring In 'Da Funk"
Matt Bogart from "Miss Saigon"
Lynette Perry from "Ragtime"
Leigh Zimmerman from "Chicago"
Ken Ard from "Smokey Joe's Cafe"
Marcy Harriel from "Rent"
Charles West from "The Scarlet Pimpernel"